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ChennaiFull-Time
Sr. SEO Specialist
We are seeking an ambitious SEO marketer who is proficient in creating, managing, and executing SEO strategies to boost website traffic and lead acquisition.
Required Skills:
- Expertise in technical SEO (site architecture, SEO best practices, keyword research, crawlability, and indexability)
- In-depth knowledge of Google Search Algorithm, SERPs, and SEO strategies
- Familiarity with SEO tools like Google Analytics, Search Console, and SEMrush
- Strong understanding of schemas, SMO factors, and social media optimization
- Experience in link-building strategies (guest blogging, blogger outreach)
- Coordination with content, product, tech, and UX teams for SEO-focused initiatives
- Excellent reporting and presentation skills for regular SEO performance updates (weekly/monthly/quarterly)
Must-Have Skills:
- SEO Roadmap Development & Execution
- Keyword Research & Competition Mapping
- Link Acquisition & Content Strategy
- Google Analytics & SEO Tool Utilization
- Social Media Strategy for Link Acquisition
- SEO-Focused Technical Architecture Optimization
Key Responsibilities:
- Develop and execute an actionable SEO roadmap that integrates technical, content, and product optimizations
- Create and execute strategies to improve SEO rankings and organic search traffic
- Conduct keyword research and competition analysis to boost low-performing keywords
- Implement schemas and social media optimizations to increase search visibility
- Drive link-building efforts through content generation (guest posts, blogger outreach, etc.)
- Regularly analyze website traffic and optimize lead acquisition metrics using SEO tools
- Present SEO performance and audit reports to management
- Collaborate with internal and external teams for content creation and SEO alignment
- Continuously optimize content across all platforms (web and mobile) to enhance user experience