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Senior PPC Specialist - Google Ads

ChennaiMarketingFull-Time

We are seeking a highly skilled PPC Specialist to join our team in Chennai (On-Site). The ideal candidate will have a proven track record of running high-converting ad campaigns across multiple platforms, driving measurable business results, and optimizing paid media strategies.

Key Responsibilities

  • Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora, X (Twitter), and other relevant channels.
  • Conduct keyword research, A/B testing, audience targeting, and bid optimization for maximum ROI.
  • Analyze campaign performance data, generate insights, and optimize for key metrics like CPA, ROAS, CTR, and conversions. Provide detailed reports on campaign effectiveness to drive strategic improvements.
  • Implement retargeting strategies to maximize conversions and reduce acquisition costs.
  • Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the Marketing team.
  • Collaborate with cross-functional teams (design, content, and development) to create high-performing ad creatives and landing pages.
  • Create and manage SEM budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement.
  • Stay up-to-date with industry trends, platform updates, and best practices to enhance ad performance.

Qualifications & Skills:

  • 4-7 years of experience in running and managing PPC campaigns.
  • Hands-on expertise with Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora Ads, and YouTube Ads.
  • Strong analytical skills with experience in Google Analytics, GA4, Google Tag Manager, and conversion tracking.
  • Proficiency in HubSpot or Salesforce CRM for managing PPC-generated leads.
  • Knowledge of audience segmentation, retargeting strategies, and ad copywriting.
  • Google Ads & Meta Blueprint Certifications (Preferred but not mandatory).
  • Excellent communication and reporting skills.
  • Bachelor's degree in Marketing, Digital Advertising, or a related field.

Why Join CONTUS TECH?

  • Work with a top-tier digital transformation company serving global enterprises.
  • Be part of a high-growth performance marketing team.
  • Get access to the latest ad tech, tools, and AI-driven marketing strategies.
  • Opportunity to work on large-scale, high-budget campaigns.
  • Immediate Joiners Preferred – If you're ready to hit the ground running, we want you on board ASAP.

Submit your Application