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Senior Copywriter

ChennaiMarketingFull-Time

We are seeking a highly creative and experienced Senior Copywriter to join our dynamic digital marketing team. You will play a pivotal role in crafting engaging, concise, and high-converting web copies and marketing materials. The ideal candidate will have a strong background in content marketing, a deep understanding of brand voice, and the ability to create lead-generating content that resonates with our audience.

Key Responsibilities:

  • Collaborate with Marketers: Work closely with the marketing team to understand and align with the copy strategy, ensuring that content meets business objectives.
  • Craft Engaging Copy: Write clear, concise, and error-free content for websites and digital marketing materials, reflecting the company’s brand voice.
  • Develop Fresh Copy Concepts: Suggest new and engaging copy ideas that can enhance web traffic and drive leads.
  • Maintain Originality: Ensure all content is 100% plagiarism-free and written without the use of AI tools, delivering human-centric, authentic copy.
  • Competitor Analysis: Stay ahead of industry trends by analyzing competitors and creating fresh, innovative copy strategies.
  • Technical Information Simplification: Convert complex technical information into persuasive, easy-to-understand copy that aligns with creative direction.
  • Meet Deadlines: Adhere to deadlines and content quotas while maintaining high-quality standards for each project.
  • Proofreading & Editing: Ensure content is polished, error-free, and aligned with brand guidelines, with attention to language, flow, and grammar.

Required Skills:

  • Experience: A minimum of 5+ years in content marketing, with a proven track record of creating effective, lead-worthy content.
  • Creative & Analytical Thinking: Ability to combine creative thinking with a deep understanding of marketing goals to produce content that engages and converts.
  • Brand Voice Mastery: Demonstrated ability to maintain a consistent brand voice across all content formats.
  • Attention to Detail: Strong proofreading and editing skills, with a meticulous eye for detail in language, tone, and flow.
  • Portfolio: A compelling portfolio that showcases your ability to craft impactful copy for digital platforms.
  • Content Strategy Insight: Clear understanding of how copy fits within broader marketing strategies, including when, where, and how to deliver content to achieve maximum impact.

Submit your Application