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ChennaiMarketingFull-Time
Senior Content Marketer
We are seeking an experienced and creative Senior Content Marketing Manager to lead and execute our content strategy. In this pivotal role, you will be responsible for overseeing the creation and distribution of high-quality content that enhances brand visibility, drives customer engagement, and generates leads. You will collaborate closely with cross-functional teams to ensure alignment with the company's overarching business objectives.
Key Responsibilities:
- Develop Content Strategy: Create and implement a data-driven content marketing strategy that supports the company’s objectives for brand awareness, lead generation, and customer retention.
- Content Production: Manage the content calendar and oversee the creation of diverse content types, including blogs, whitepapers, case studies, infographics, videos, and webinars.
- Performance Analysis: Track and analyze the performance of content to optimize strategies and inform future content creation and marketing campaigns.
- Cross-Functional Collaboration: Work closely with teams from performance marketing, sales, product, and design to align content with product launches, sales initiatives, and customer education.
- Team Leadership: Lead and mentor a team of writers, editors, and content creators to ensure consistent high-quality content output.
- Stay Industry-Updated: Keep abreast of industry trends, best practices, and competitor activities to continuously improve content strategies.
- External Partnerships: Manage relationships with external agencies, freelancers, and guest contributors to expand the scope and reach of content production.
- Content Distribution: Ensure effective distribution of content across multiple platforms, including the company blog, social media channels, email marketing, and third-party publications.
Qualifications:
- Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience: Minimum of 5+ years of experience in content marketing with a proven track record of driving measurable business outcomes through content.
- Content Strategy Expertise: Demonstrated ability to develop and manage content strategies that align with business goals and improve brand visibility.
- Writing & Editing Skills: Strong writing and editing skills, with a portfolio that showcases expertise across various content formats.
- Project Management: Ability to juggle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Team Leadership: Experience in leading and mentoring content teams, ensuring consistent and high-quality content production.