About

How Big is Abu Dhabi Commercial Bank?

With 1 million+ customers and total assets worth $150 billion, ADCB is UAE’s third largest- commercial bank. The bank employs over 5,000 people serving retail and corporate clients through 56 branches in the UAE.

  • industry Industry

    Banking & Financial Services
  • location Location

    Abu Dhabi, UAE
  • services Service

    Streaming & Contest Management
  • technologies Technologies

    • platform
    • platform
    • platform
    • platform
  • industryTarget Customers

    HNIs, & Corporates
Project

Project Requirements

  • Creating a content management module

    Developed a content management module including user engagement features with various quiz types like Multiple Choice, True/False matching, and trivia.

  • Quiz and polls module for user engagement

    Implemented an engaging quiz and polls module featuring Multiple Choice, True/False, Matching, Trivia, and Interactive questions to enhance user interaction.

  • Push notification for quiz campaigns

    Enabled push notifications for promoting quiz campaigns and engaging users, also using them for different types of surveys.

  • Video analytics and content report system

    Provided CMS managers with detailed reports on user behavior, including content views, likes, comments, most commented videos, and top categories.

Challenges

Challenges Faced by ADCB

IBefore developing the content and contests management system, Abu Dhabi Commercial Bank (ADCB) faced several challenges. Ensuring effective user engagement was crucial, necessitating a robust content management module with various quiz types. Creating an engaging quiz and polls module to enhance user interaction required careful design and implementation.

Promoting quiz campaigns and encouraging participation through push notifications posed significant challenges. Additionally, providing CMS managers with detailed analytics on user behavior and content performance demanded advanced reporting capabilities.

  • challenges-one

    Ensure effective user engagement with diverse quiz types.

  • challenges-one

    Promote quiz campaigns and encourage participation through push notifications.

  • challenges-one

    Provide detailed analytics on user behavior and content performance.

Solutions

The Solution We Offered

  • Created a one-stop centralized system. We simplified access and management of all content and contest-related activities.

  • Managed content creation, scheduling, and publishing, alongside a robust report module to track content performance.

  • Developed an independent contest management system to create and manage various types of contests.

  • Enabled efficient management and publishing of content and contests to boost user interaction and participation.

  • Implemented tools to observe results and validate reach and engagement rates, ensuring continuous improvement.

key result

The Massive Jump in Key Business Metrics

  • 1M+

    Active users
  • 33%

    Increase in app users
  • 51%

    Spike in user engagement

“Contus Tech’s centralized content and contest management system improved our user engagement by manifold. The comprehensive analytics and easy access meant we saw a one-third spike in app users and a 51% increase in engagement.”

true id solution Neeraj Chandra Head of Operations and Technology

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