6 Reasons Why You Should Not Monetize Your Educational Videos on YouTube
Published On November 13th, 2024 Media & Monetization
“Nowadays people with a Smartphone are posting casual content and creating engaging results as Content Creators”
Surprisingly, that even the most casual content creators are making wholesome money!!!
And are there educational content creators who take their knowledge and passion for teaching subjects beyond the classroom?
Absolutely yes, it’s found that over one billion learning-related videos are viewed on YouTube Platform.
Educational content can help generate money through advertising, affiliate marketing, membership programs, sponsorships, online courses and more.
Moreover educational blogs, make money through advertisements
But, the average ratio of money generated by the educational content owners doesn’t even come under ¼ of its total views.
It’s a bit commiserating for the fellow brainstormers (educational content creators), right?
Of Course, it is. When you put all your knowledge, effort & combining education with entertainment, at the end generating peanuts is amiss. They are stuck at this question “How to monetize educational content”
So What does this all mean?
YouTube isn’t just the right platform for educators, academic subject experts, how-to based soft skill teachers, training classes and any educational format who wish to create and share entertaining educational content to billions of users.
Instead, presenting the content with the use of interactive tools works out best for lecturers to stream live videos via online classroom.
Adding to the knowledge, it’s found that only 18% of YouTube Viewers visit the education channels to learn new skills.
So to make the statement (“YouTube isn’t suitable for educational videos”) much stronger, we have come with some logical reasons behind the hard-luck happenings.
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Table of Contents
Hard Reasons, Why Educational Content Creators Shouldn’t Go With YouTube as their Business Tool
1. It’s Their Never-ending “Skip ADS” Strategy
“70% of users are skipping the ads while they start to watch the video”.
Whenever your audience hits your session video with much interest, they’ll come across a 15 or 20 seconds non-skippable ad.
All they do is wait restlessly to skip the ads. This will end up ruining the interest and you’ll lose one of your passionate subscribers or viewers.
Too many distractions to your viewers aren’t going to help you out in generating revenue and retention to the channel. An ad-free platform is an ideal suit for your audience.
2. Consumption of Entertainment based videos on YouTube
“95% of the most-watched videos on YouTube were music videos”.
I must admit that YouTube has become more favorable for entertainment content creators. A typical person usually visits YouTube to watch music streaming videos, web series, TV shows, and fun videos.
This is the hard truth of YouTube. Educational content creators should possibly responder in choosing YouTube as your host to upload learning, training or educational content on it.
Educational content creators should be responsible in choosing YouTube as your host to upload learning, training or educational content on it.
Most of the schools have banned students from using youtube for educational content as it lacks clarity on the sources of information shared and the content creators background knowledge on the subject.
3. Lags in Reaching the Targeted Audience
“Even though YouTube has 1 Billion Active users each month, it doesn’t mean all your targeted audience comes under it”
Reaching the target audience with your videos on YouTube is one of the cumbersome things that all the content creators encounter.
On the other hand, users related to educational content are no longer available on the platform where you can see millions of music videos.
The percentage of users on YouTube may be high, but educational content creators should understand that YouTube is owned by Google.
The topmost viewed videos will be ranked on the first page of the recommended videos where targeting any particular user is pretty hard like heavy-lifting. Youtube hardly pays,it doesn’t open up on the views and the logics behind monetization rules.
The video-sharing website solely works on a certain business model that urges to yield more revenue than educating.
To put it simply, the chance of video suggestion is not relevant, which isn’t going to yield you any views and business. The risk factor is explained in the below image where your users may get irrelevant video suggestions.
4. Possess Single Monetization Model (Adsense)
“As we are pretty much aware of the fact that YouTube pays you only 55% of your total earnings where the rest is generated by ad revenue goes to YouTube, the chances of earning for educational creators is harder than you think”.
Whatever the content you create, whatever the marketing strategies you undertake to promote the content, generating revenue is the ultimate goal.
With one particular video monetization model, the possibility of generating a decent revenue to your educational videos is less.
To all your hard work, efforts and educational content quality, the content deserves a much better and diverse monetization model.
With AdSense, you can expect to make around 1$ for every 1000 views. Afterall you pass all the criteria implemented by YouTube monetization rules.
5. Chances of Branding & Customization is never an option
Branding your own educational channel on the external platforms is quite applicable to YouTube, but when it comes to internal branding it isn’t possible.
Although describing your brand on other social platforms will yield you a decent number of traction towards the channel, marketing your channel with ads on any part of the internet delivers better results.
Customizing your channel according to user preference isn’t possible on YouTube. Modifying your entire educational channel based on the themes irrespective of fonts, colors, images, and layout can grab better attention.
6. Security To All Your Educational Content is Zero
Privacy and copyrights are the biggest thefts in video sharing sites especially when it comes to YouTube.
This is a big issue on YouTube that even big educational brands with millions of subscribers had an issue with video licensing, determining YouTube isn’t the secure video streaming to share unique educational content.
Then where can you upload, market & monetize your educational content?
Let’s be real.
An Enterprise Video Streaming Platform is the only thing you can rely on!
I know you won’t believe it, but you have to really see this.
An ex YouTuber is now generating revenue in millions. An educational content creator who had over half a million subscribers in YouTube has redefined his YouTube channel into a vod platform.
An enterprise video solution like VPlayed offers secure space and is the right platform to monetize or sell videos online with the target audience.
The enterprise solution can be customized to any of your business models with high-end features and diverse best monetization platforms to generate profitable revenue to monetize video content.
Recommended Reading
Reasons Why an Enterprise Video Solution is the Perfect Idea for Educational Content Owners?
1. It’s more secure than YouTube with authentication, password-protected logins to keep your videos private.
2. You can create or integrate video streaming platforms under our own brand name.
3. It’s much easier to customize your Online video education platform with intuitive design, layout and can have multiple pages.
4. Targeting of the audience is made much easier with specialized marketing strategies focusing on educational platforms just like how we are marketing a website.
5. In addition monetization models like subscription video on demand, rental programs based on hours, advertising video on demand, promo codes, promotions and downloadable videos with full-time payment are provided to monetize your educational content
6. Implement a content engine that can drive regular traffic to your educational content.
7. Safeguard your entire educational content with multiple security and privacy protocols like DRM platforms, watermarks, your own cloud storage with utmost security.
Rise as the Owner of Your Own platform Not as a YouTubepreneur
So what compels the entire content creators to create oh-so-good content is passion and monetization money.
If you want to post some great educational videos on YouTube just for the sake then probably you are on the right path, but what if you want to generate revenue or monetize your educational videos then YouTube may not be as well suited for educational content.
To make that life-changing revenue for your educational videos, an alternative to YouTube monetization is an enterprise video platform, the right space to monetize, generate revenue with your educational videos.
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Frequently Asked Questions (FAQs):
1. What Are the Different Ways to Monetize Educational Videos?
Educational videos can be monetized in different ways like ads, sponsorships, memberships, pay-per-view, affiliate marketing, or selling supplementary materials like e-books or courses. Choose the approach that aligns with your content, business and audience.
2. What Are the Benefits of Video Monetization in Education?
Video monetization brings numerous benefits to creators and audiences alike. It includes creation of additional revenue, sustains content creation, and attracts top educators through financial incentives, fostering a sustainable and thriving educational ecosystem.
3. How Can You Monetize Videos?
You can monetize videos through partnering up with Google Ad sense, doing affiliate marketing, or using monetization models like Pay-per-view, sponsorships and by leveraging subscription models.
4. How Do You Choose Video Monetization for Your Educational Business?
To choose a monetization plan for your educational business consider these factors– your target audience, content type, and the monetization platform. Most sought monetization models are advertising, pay-per-view and subscriptions plans(monthly or yearly)
5. How Does Monetization Affect the Viewer Experience for Educational Videos?
Monetization models like advertising affect the Viewer Experience by interrupting the engagement of the viewers in between the viewing experience.
Monika Gopinath is an accomplished digital marketer with over seven years of experience specializing in the VOD solution provider Industry. I am a passionate writer and avid blogger. I enjoy sharing insights on digital marketing, industry trends, and vod platform.
very well mentioned why you should not monetize your educational videos
I think it will be disturbing when you see a educational content in youtube we might divert after we see the ad
When eagerly watching the youtube videos when some entertainment videos are shown through monetization there is a probability that a student watching the video might divert his/her attention
Don’t know how much audience will be viewing the videos in youtube for educational purposes because most of the users will be watching videos only for entertainment or news
Monetizing educational content will be a bigger security threat for the content as these contents can be used by other third party sources
Hi, We are trying to build an eLearning website /app using flutter and we would like to integrate vplayed player to our app and monetize video. Could you give us a quick demo of the product along with the costs so we can plan our next steps
Hi, I would like to know how to make money with educational videos for as per requirement. If yes, then I would like to see the ones you’ve built so far
Hello, Looking for easy solutions for educational monetization platform, and a VOD platform
Hello, i would like to monetize educational videos. We are an elearning company and would like to have podcast to be available.
Hi there, I want to know how to build and monetize educational videos. Many thanks.