VOD App: Everything You Need to Know About Features, Cost, Statistics & More
Published On October 10th, 2024 OTT
The rise in smartphone and smart TV usage has significantly increased subscriptions to VOD app services worldwide.
These smart devices allow users to watch streaming videos on their mobile devices, eventually helping the growth of the VOD app market.
According to a study, global VOD market revenue is expected to grow by 10.17%, reaching USD 126,548 million by 2025. With various VOD models and platforms offering business opportunities, VOD app development is also expanding simultaneously.
Source: Statista
Before we explore how to develop a VOD app, let’s first understand what is VOD, along with its market and challenges.
Table of Contents
What Is A VOD App?
A VOD or a video on demand app is a software media application system where the users can select any video available in the system to watch at any given time.
The users can watch the videos on any remote device as long as the device has the app downloaded. Also, it has both network access and a subscription to view the videos.
The VOD app enables the user to either stream the video or download it to watch it later. Access to the video library is procured through a monthly or yearly video subscription service.
The VOD apps allow flexibility and the choice to watch the videos of your choice. Moreover, watching videos on VOD streaming can be achieved at a lower bandwidth making it reachable for more users.
Such flexibility has naturally increased the demand for such apps and subscriptions that people are willing to invest in the video-on-demand applications and their development.
Why Invest In VOD App Development?
The potential of the VOD industry is huge, especially as developing countries see a rise in internet use and smart devices that make video streaming much easier.
Now is the ideal time to invest in OTT app development, as it is one of the fastest-growing industries.
Market analysis shows that the Asia-Pacific region, with its economic and cultural diversity, is expected to see the highest growth in both market size and consumer base. Countries in this region are also heavily investing in this industry.
Meanwhile, North America is set to be the largest Video on Demand market, with more consumers, VOD content, and providers. Europe, the Middle East, and Africa are also experiencing growth in this space.
The rising demand for video content, particularly after the pandemic, is another reason to consider investing in VOD apps.
The top categories with strong demand for on-demand videos include education and training, live sports, and entertainment. Each of these categories is likely to grow and maintain high demand over time.
The ability to watch videos on different devices is also a major factor driving the VOD app development industry to new heights.
Top Benefits Of Developing a VOD Application
VOD app development is a growing business as more people are turning to on demand video services every day.
There are several reasons why consumers prefer these apps, making it a smart move to invest in creating your own online video platform.
Below are the key benefits of developing a customized video on demand app.
1. Convenience Guaranteed On The Go
VOD apps offer a simple and user-friendly experience. It gives flexibility to the users to stream videos anytime, anywhere. Viewers no longer need to plan their schedule around TV shows or movies—they can watch their favorite content whenever they are ready.
2. Cost-Effective for Content Creators
VOD app development offers an affordable way for content creators to share their videos. Content owners can set flexible pricing and offer unlimited access to their video library. Plus, they are not tied to any third party providers taking a share of their profits.
3. Device Flexibility
Customized OTT apps can be accessed from any device with internet access. This makes them highly adaptable. In fact, this flexibility encourages more users to engage with your content, which makes investing in user-friendly VOD app development a smart choice.
4. Wide Variety of Content
VOD platforms offer a wide range of content options along with video streaming capabilities. Here, videos can be categorized into movies, TV shows, sports videos, fitness routines, and more. Each category can be further organized for easy access, making the app more functional and effective for users.
5. Reliable Passive Income
A well-developed VOD app provides consistent revenue through subscription models like SVOD. This model has the capacity to generate steady income month after month or year after year. This approach benefits both content creators and those launching their own video services.
6. Ad-Free Experience
One of the biggest advantages of VOD apps is the ad-free viewing experience. Unlike traditional TV, viewers can enjoy their favorite shows and movies without annoying interruptions, which leads to a more satisfying experience.
Don’t Miss to Integrate Must-Have Features While Developing VOD Application
When you set out on a business venture to start developing a VOD application there are a few features that are important to analyze, assess and map your user viewing strategies
which can help you to add them before you could build a video streaming app and find maximum ROI.
Meanwhile, we have done some fundamental research and collected the list of essential features that set the backbone of launching your video on demand app.
- 100% Customizable
- Whitelabel
- Video Player
- Video content management software
- Reliable best online video hosting platforms
- Progressive Web App
- Multiple Revenue Models
- Analytics
- Security
- Video Marketing
1.100% Customizable For Niche Industries
The VOD application must be customizable for the benefit of the creator to develop its own monetization models for maximum ROI as per the business demands.
2. Whitelabel Services to Own them
The services ensures that the best white label streaming services provided will be completely under the ownership of the creator.
3. Integrate Robust HLS Video Player
A high-quality hls video player that can retain the video authenticity and make it compatible for all medium which will be highly convenient for easy viewing on multiple devices.
4. Manage Priceless Assets with Video CMS
The in-built content management system must be helpful to improve the productivity of each content by ensuring their particulars.
5. Reliable Infrastructure for Video Hosting:
It is provisioned on cloud with a secured network of VOD hosting that increases the overall potential of your VOD app.
6. Progressive Web Apps for Mobile Home Screens:
Deliver the content on the web and other native apps to have an app-like experience from anywhere. Additional features such as push notifications and smaller app size would make it a hit among the users and produce more user engagement as well.
7. Multiple Revenue Models to Stimulate Growth:
Unlock VOD app development service’s potentiality through best video monetization platforms were revenue-models like subscription video on demand, transactional VOD, third party ads or server ads with options to disable or engage them are given to grow exponentially.
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8. Analytics to Be the Game-Changer Everytime:
Seeing analytics to implement effective changes in the content creation, attraction and management helps to improvise the quality of the content as well as in its distribution process. This will always be a great resource in order to increase traffic and engagement.
9. Security protocols shielding content’s originality:
It is important to have end-to-end encryption support through the advanced DRM system, SSL Certificate, with the added advantage of geo blocking the content in specific areas, which can be also a valuable showcasing strategy.
10.Video Marketing to Increase Conversion Rates:
It is found to be more effective than email marketing. The top VOD platforms must provide the opportunity to generate video emails that help to increase the user engagement rate and the overall business value.
How to Get Started to Build a VOD App?
If you are keen into VOD app development, the next step is to create an engaging app that delivers top notch on demand content to your users across Android, iOS, web apps, TV apps, and more. Here is a checklist to help you get started with building a VOD website.
You can have variety of apps with distinguished video services
1.Offer Multiple Registration Options
When developing your VOD app, it is quite important to prioritize multiple sign-up choices. Allowing users to register using various social media accounts can make the process really quick and easy. Moreover, this will help to increase subscriptions.
2.Recommend New Content to Users
Utilize advanced analytics powered by artificial intelligence to track and analyze user ratings and reviews. This data can then be used to recommend and filter content that aligns with user preferences.
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3.Real-Time Business Analytics
Real-time analytics is an important part of VOD app development. The analytics helps media and entertainment companies to strategically plan when and how to promote their content. This data can be presented through charts, reports, and dashboards.
4.Manage Digital Assets Securely
A VOD app must help in organizing and securing digital assets, such as videos. This includes safely inventorying content with restricted access rights. It also guarantees that your video library is well managed.
5. Categorical Management of data
Efficient data management is essential in VOD app development. All video data should be archived securely for future use. Streams are delivered directly from the server to the user’s device and are automatically deleted after being viewed.
How Do I Launch Video On Demand App?
The method of creating an on-demand app is identical to that of creating other apps. On the one hand, you’ll be entering a lucrative and competitive field.
Also the on-demand app is extremely well-known in the marketplace. Consider the following procedures while designing on-demand app.
Step 1: Understand Your Customers’ Needs
You must first determine the demands of your target users.
If it refers to the group of people who are most likely to use your service that you provide. You can run a campaign to better understand your users.
Step 2: Examine Current Trend Setters
We all know that the on-demand business is so competitive, so definitely researching app specifics is in the to-do list. However, it is preferable to devise a distinct approach for dealing with your opponents and topping the competition.
Step 3: Choose an Appropriate Business Model
It’s crucial to figure out which company plan best meets your needs. There are two types of business models that are widely used.
The first is to create an app for your current business, and the second is to have an app without having to directly handle the business in executional level.
Step 4: Determine which features should be prioritized
Sign up, Real-time tracking, Filters, Shopping cart, Payment gateway, Ratings & reviews, Push alerts, and many other features are all available.
Regardless, add unique features to help your on-demand app stand out from the crowd.
Step 5: Create a Friendly Budget
Before you go any further, you should figure out how much it would cost to construct such on-demand app. The cost of app development varies and relies on a number of factors.
App features, technology stack, app development business location, UI/UX design, third-party service integration, and so on are all included.
Step 6: Select the Appropriate Technology
Each app’s technology is unique. The following is a list of some of the common technologies used in the development of on-demand apps.
Backend – PHP, MongoDM, MySQL
Frontend – HTML5, Javascript, Angular
Android – Java, Real
iOS – Realm database
Step 7: Pick a selective monetization strategy
Now you must decide how you will monetize your on-demand service app. Collaborations and subscriptions are the most frequent ways to monetize an app.
It’s also fine to have your own video monetization platform & strategy, such as TVOD, Coupons & Promotions, In app Purchases, etc.
Step 8: Choose an Apt App Development Company
Consider hiring an app development firm with the top video streaming services with huge experience in your industry.
After you’ve finished developing your app, publish it on the platform of your choice to have added customers.
Step 9: Consider Updates
After you’ve launched the app, the work isn’t done. Keeping an eye on your on-demand app’s performance to enhance it in real time is quintessential.
This can be evaluated by studying user comments and analytics in live dashboard reports.
How Much Does It Cost To Develop a VOD App?
The cost of developing a VOD app varies based on various factors. The main factors include the app’s complexity, the features you require, and ongoing maintenance. For a simple VOD app, the cost typically ranges from $10,000 to $15,000.
A medium complexity VOD app can cost between $15,000 and $20,000. If you are looking for a more advanced solution, the price can go up to $25,000 or more.
These estimates can fluctuate depending on your specific needs and the customizations you want. To get a precise cost for your VOD app development project, it is advisable to consult with a VOD application development company.
Platforms like VPlayed offer customizable VOD solutions — allowing you to develop an app or website at a more affordable rate. Instead of a fixed price, the cost is based on the features and functionalities you choose. Yes, you read that right!
For detailed pricing and expert advice, reaching out to VPlayed’s sales team will help you get the necessary information to start your VOD app development journey.
Conclusion
The Video on Demand (VOD) market is growing, and this growth is closely tied to the expansion of the VOD app development industry. The increasing market share and positive statistics strongly support investing in VOD app development.
Moreover, Video on Demand platforms offer significant advantages for both content creators and users. They provide cost effective solutions that enable the creation of affordable apps and websites while maximizing benefits through various monetization models.
If you have an idea for a VOD application, schedule a free demo with us to start your journey toward success in the Video on Demand space!
Frequently Asked Questions (FAQ):
1. How To Build A VOD Application For Android & IOS?
You can build a VOD app for Android and iOS by two ways — hire a developer to build a custom app or use a pre-built solution with customization options. Moreover, custom development gives you full control over features and design, while pre-built solutions are faster and cost effective. So, good for those with limited resources or tight deadlines.
2. What Are The Benefits Required For VOD App Development?
VOD app development has many benefits. Users can watch content anytime and anywhere with a single click. It has content on any device and ad free viewing. Also, VOD is cost effective and saves users money. Above all, VOD apps help generate steady income.
3. What Are The Features Required For A Video On Demand App?
The most needed features for a Video on Demand app are full customization, white-label solution, digital asset management, real-time analytics, social sign-ups and various revenue models. In the streaming industry, understanding and serving your users is key to building a robust VOD app.
4. How To Monetize Your VOD App?
You can monetize your VOD app using models like Subscription Video On Demand (SVOD), Transactional Video On Demand (TVOD), Advertising Video On Demand (AVOD). With VPlayed, you can also use options like in-app purchases, coupons, promotions, live streaming, & payment gateway integration to maximize your revenue streams.
5. How Much Does It Cost To Build A Video On Demand App?
Cost to build a video on demand app varies based on app size, genre, platform integrations, customization and maintenance. Cost can range from $10,000 to over $100,000 based on features and technology required. In simple words, more complex apps with advanced features will cost more.
Monika Gopinath is an accomplished digital marketer with over seven years of experience specializing in the VOD solution provider Industry. I am a passionate writer and avid blogger. I enjoy sharing insights on digital marketing, industry trends, and vod platform.
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